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July 22, 2024 by Kate Stephani
Changing circumstances means changing ways to take a stand on issues that matter. See how employees, brand leaders and organizations alike have used their voices to speak up. More >
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Agency Search Tool Discover the best agency for your specific needs through 4A's portfolio of agencies. Search by location, service type, size or even by keywords. Learn more
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July 29, 2024 by Tom Kaneshige
We sat down with McKinsey & Company senior partner, Eric Hazan, to talk about the six important changes coming in customer behavior and how to adapt. More >
Measuring Marketing in the Moment
Understanding How Shoppers React, Transact and Interact in Real-time
Making Content Grow Into Customer Flow
Improving Content Marketing Value from the Pipeline to the Bottom Line
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Combining Trusted Content from Channels of Insight + Influence with Lead Marketing Science
Jun 11, 2024
CMO COUNCIL PICKS NOTABLE BRAND STAND-OUTS EXPERIENCING AN UPTURN IN GLOBAL DOWNTURN
A to Z List Features Companies Considered Nimble Giants, Adaptive Powerhouses, Immersive Distractors, Category Innovators, Social Enablers, Home Helpers and Disruptive Dynamos More
May 28, 2024
CMO Compensation: Erosion, Stagnation or Elevation in 2024?
Global Economic Crisis Tests Leadership, Spend Management and Agility Skills of Chief Marketers Worldwide; Performance-based Compensation Plans will Suffer, Reports CMO Council More
May 18, 2024
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Provides New Programs, Virtual Events, Agency Search Tools and Guidance as Chief Marketers Adjust Spend, Cut Media Buys, Optimize Resources and Focus on Digital and Ecommerce More
Watch on Demand This webinar explores the truth about earned media attribution. Learn what you can realistically expect today. Understand where the big holes lie and what to do about them. View on-demand
How do you stack up? Ever wonder how a compensation package aligns with peers in your industry? Get your profile started below to become part of the only global benchmark of marketing compensation. Get started now
Making Content the Cornerstone of Customer Engagement and Relevance. This white paper on Authority Leadership Marketing looks at how to make thought leadership content the cornerstone of customer engagement. Download the Report
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This event will present insights and ideas into ways to drive growth, increase customer value and ways to maintain a long-term competitive advantage.
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Shifting the Content Game
Business models are shifting to remote work, which means people are online all day long in a fused work-life balance. They’re researching, reading, viewing, sharing, messaging, emailing and shopping for both work-related and personal reasons. For brands wanting to get into their living rooms, the content that matters most is earned media.... More
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It is safe to say that marketing plans this year have been thrown to the wayside. A more pressing challenge has emerged: How do marketers pivot plans to drive greater business outcomes with fewer dollars? Given these uncertain times, its essential marketers get the highest returns from their marketing spend.... More
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CMO Council in the News
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McKinsey: Resetting the Gameboard to Survive and Thrive
Marketing Voice
New research from McKinsey surfaces the extent of Covid-19 pandemic’s impact on brands. The main theme of the pandemic’s story is one of fear and uncertainty. Given how swiftly things are ... More
Jul 15, 2024
ANA: Content Marketing Budgets Jumped Before Pandemic
Marketing Dive
The study's finding that marketers want to see improvements in content marketing measurement echoes separate research by The CMO Council that found marketers struggling to measure ROI. Developing bett ... More
Executive Appointments
TERMINIX
Alex Ho
Chief Marketing Officer
Jul 31, 2024 -- Business Wire
YOUI
Joachim Holte
Chief Marketing Officer
Jul 30, 2024 -- Insurance Business Australia
M&T BANK
Francesco Lagutaine
Senior Vice President and Chief Marketing and Communications Officer
Jul 30, 2024 -- Cision PR Newswire
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Karen Peterson
Chief Marketing Officer
Jul 30, 2024 -- Globe Newswire
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About Required Reading Required Reading is the CMO Council’s biweekly newsletter. Every other Sunday, you’ll receive in your inbox a curated update into the latest trends and insights in the marketing world.
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